The Late 1970 john Sculley was a successful marketer turned CEO at Pepsico in the early 1980s Steve jobs wanted to apply Scully marketing prowess to sell personal computers while jobs pursued his mac mission he needed a more orthodox chief executive to turn the company a respectable face who could sell to corporate America he choose Pepsi-cola executive john Scully Scully refused leave Pepsi for a four year old company had been set up in a garage are you serious but it was hard saying no steve jobs and then he looked up and just started steve jobs has and he said you want to sell sugar water for the rest of your life or do you want to come with and change the world and just sculpt because wonder for the rest Scully with a solid business background in considerable recent success would give apple an image of greater reliability and stability.
Which they needed at time according to insiders those a fallout between jobs and Scully happen during the development of the macintosh according to author Alex dutchman jobs created his own team to build his own product the macintosh his team actually had his own building and became a company within a company the macintosh team completed with other parts of the company actually made money because of this a power struggle erupted between Scully and jobs in the spring of nineteen eight five apples broadsided with Scully the CEOat all the time and removed jobs from his command at the macintosh group stripped him of his responsibilities and by the summer of nineteen eighty-five Steve jobs.
There was no longer a part of as we know jobs return to apple in 1997 and the rest is history but today there's a very strange epilogue to story john Scully now aged 76 is creating his own phone the name of new phone the OB world phone the plan for Scully is basically a mid-level low-cost phone with two models running a skinned version of android Scully being a businessman has already noticed the western market saturation OB is following hot on the heels of googles android one is the targeting the emerging markets the phones target market is biased 25 years and younger in the emerging markets of Asia Africa and the middle east a cheap cost and inspiring design is not all OB is relying on themselves being nimble to differentiate themselves against Apple HTC and Samsung subsequently give themselves a fighting chance in the industry.
The as some of you who have been Nokia documentary it was the live size of Nokia which led to a ton of bureaucracy and ultimately a slow reaction time aided in the demise of the telecommunications giant being a small private company OBhas the ability to quickly iterate designs and swap out new components if it believes will be beneficial to their business and real advantage in such a tightening market lets hear a bit from john Sculley himself are trying to remake the phone were really inspired by the tremendous success had but the iPhone but apple is really not a competitor to us are we to them what has happened is technology.
The is commoditized is now possible to build a high-quality smartphone where we can differentiate with great design brought together the head of apples product design when was there Robert burner who originally hired only we can sell at price points way below anything apple would ever be interested in and we can appeal to the emerging markets will never have much interest to sell in most of Europe or in the united states because these are replacement markets with strong competition but were focused on the emerging markets where we have all a billion dollar supply chain and distribution business so we have some familiarity with the sales and us belive personal in doing even were moving a market through exceptionally growth aspirational design to them but at attractive price points we don't need to get a very big market private company.
There were not a public company ambitions may be quite different than some of the large public companies all right the specs the flagship AVworld phone called the SF one has a 5-inch 1080p display with 4g LTE and a flash on both the front and back cameras with a snapdragon 615 processor it priced 199 giga bytes of ram and 16 gigabytes of storage or 249 for three gigabytes of ram and 32 gigabytes of storage the cheaper OB world phone the SJ 1.5 comes with 3g a media trek quad-core processor comes in multiple colors and has a 720p screen the phone is one hundred and twenty-nine dollars for 16 gigabytes of internal storage both phones have dual SIM slots expandable SD storage up to 64 gigs and 3000milliamp hour batteries.
The phones will be available in October and will launch both online and in store so what can we make from all well seemingly it really does seem John Sculley has the right idea a low price a different choice depending on your budget a red-hot emerging market and a small nimble company can make changes when needed although it seems OB is a budget version of the Chinese company 1 plus they could still be seeing some success in a largely untapped market.
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